/ ABOUT THE PROJECT

As Banana Republic was returning to its roots as a legacy fashion brand, the goal was to retain its core aesthetic while becoming more modern.

Working with the larger creative team, I helped lead the evolution of the brand across all customer touchpoints, including typography, website and email redesigns, as well as print, retail, and editorial design. The idea behind the redesign was focused on creating a much more dynamic, modern and immersive experience. Highlighting changes like full bleed imagery, dynamic campaign content on both homepages and product landing pages to a transparent navigation. As well adopting new typography to help create an overall cleaner and elevated aesthetic for the brand.